What Is A Good User Experience?
Imagine walking into a new restaurant; you get greeted by the staff. They direct you to your seat, tell you their unique dishes and help you order food. They make sure you are treated well, serve you good food, and take your feedback when you leave. It is an example of a good user experience. A bad user experience is like a never-ending spiral staircase; you go on climbing the stairs but don’t find what you are looking for in the end. You keep on revolving and revolving, but nothing comes up.
In the current digital world, user satisfaction plays a key role. Whether it is a website, mobile application, or customer care, the job is to satisfy the customer. And because of this, the UX design process has gained a lot of importance. UX design trends keep evolving with time. Now is the time of Artificial Intelligence (AI). In this blog, let us look into how AI has revolutionized the design field.
5 Ways to Enhance User Experience with AI
Artificial Intelligence has made a dramatic impact on user experience. From personalized advertisements to intelligent chatbots, the UX has made a great leap. Let us look into 5 of the ways AI has enhanced user experience.
Personalized User Experience
Artificial Intelligence helps in identifying user behavior and expectations. You will see user behavioral patterns, which will help provide customized recommendations and content to the users. One real-life example is when users receive movie suggestions on OTT platforms or video suggestions on YouTube based on past behavior.
AI helps in giving more useful content to the users. It also helps in tracking user interactions on a website. So if you find the customers struggling at a point, you can change the design or design a chatbot to help the customer move further.
AI algorithms can determine what blogs users read, email browsing data, websites visited, and the duration spent on each website. This helps find out relevant content to draft personalized emails for customers. After all, who wouldn’t prefer a personalized email, even if it has promotional content?
AI helps create personalized email content for each user by analyzing their behavior patterns on each website and the blogs they read. It helps in sending emails that are more relevant to the customer.