Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, when AI is delivering exceptional results, marketers no longer feel hesitant to embrace it.
In a survey commissioned by MemSQL, out of 1600 marketing professionals, 61% of them considered machine learning and artificial intelligence as crucial data initiatives. Another 2018 Salesforce survey revealed that an impressive 84% of marketers have already adopted AI — up from 29% in the preceding year.
This year-after-year growth has surpassed other emerging technologies such as marketing automation and the Internet of Things (IoT) that marketers continue to adopt.
Join us as we take a deeper look into how AI is revolutionizing the digital marketing game, as we know it.
